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Challenges in the Tourism Industry
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Challenges in the Tourism Industry

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Format

100% Online

Schedule

10 hours

Language

Spanish

Duration

5 weeks

Price

0

Institution

University of Chile

Challenges in the Tourism Industry is a comprehensive MOOC designed to explore and address key issues facing the tourism sector today. This course provides an in-depth look at emerging trends and challenges, including tourism sustainability, customer service excellence, and innovative product design. You will gain valuable insights into the latest market trends and strategies to enhance tourism businesses and destinations. Equip yourself with the knowledge to drive positive change and adapt to evolving industry demands.

Important Information:

  • Applications open: Anytime
  • Priority deadline: Anytime

If you would like to enroll multiple users or need more information about this course, please contact us!

toa@ie.edu

What you'll learn

Discover improvement opportunities for destinations through sustainable tourism.
Understand how hospitality enhances visitor experiences.
Examine key elements for unique tourism and hospitality experiences.
Connect leisure concepts to innovative tourism designs.
Identify new opportunities in business tourism.
Learn strategies for creating memorable tourism experiences.

Course content

Module 1
How to Approach Tourism Sustainability
Explore the principles of sustainable tourism. Assess the impact of tourism on local environments and communities.
Develop strategies for aligning tourism practices with sustainability goals.
Analyze case studies of successful sustainable tourism initiatives.
Module 2
Hospitality and Customer Service
Define key elements of exceptional hospitality in tourism.
Investigate the role of customer service in enhancing visitor satisfaction.
Examine best practices for improving service quality.
Identify methods to train staff for superior customer experiences.
Module 3
Designing Products and Memorable Experiences
Explore the components of designing engaging tourism products.
Learn techniques for creating unique and memorable experiences.
Understand the role of innovation in product development.
Develop skills for tailoring experiences to different visitor segments.
Module 4
Major Trends in Leisure Tourism
Identify current trends shaping the leisure tourism sector.
Analyze the impact of these trends on tourism businesses and destinations.
Explore emerging leisure activities and their market potential.
Discuss strategies to adapt to and capitalize on new trends.
Module 5
Business Tourism
Understand the dynamics of business tourism and its economic impact.
Explore opportunities for expanding business tourism offerings.
Examine key factors in organizing successful business events and meetings.
Develop strategies to attract and retain business tourism clients.

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