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Sales Strategies, Distribution Channel Management, and Online Reputation for Hotels
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Sales Strategies, Distribution Channel Management, and Online Reputation for Hotels

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Format

Online

Schedule

10 hours

Language

Arabic

Duration

4 semanas

Price

€0

Institution

CETT Barcelona School of Tourism, Hospitality and Gastronomy

Sales Strategies, Distribution Channel Management, and Online Reputation for Hotels is ideal for professionals in the hotel and tourist accommodation sector looking to update their communication skills and techniques. This course covers up-selling and cross-selling, customer communication, and strategies for managing online distribution channels. You will learn to influence customers positively, foster loyalty, and manage online reviews for a positive image. Complete this 100% online course and pass a final quiz to earn your certificate.

Important Information:

  • Applications open: Anytime
  • Priority deadline: Anytime

If you would like to enroll multiple users or need more information about this course, please contact us!

toa@ie.edu

What you'll learn

Apply up-selling and cross-selling techniques.
Master active listening and customer communication.
Manage online distribution channels effectively.
Handle customer objections and close sales successfully.
Optimize online sales strategies.
Enhance online reputation management skills.

Course content

Module 1
Basic Sales Fundamentals
Introduction to sales techniques.
Importance of up-selling and cross-selling.
Key elements of active listening.
Module 2
How to Improve Our Sales
Identifying customer needs.
Communicating product value.
Overcoming customer objections.
Module 3
Customer Expectations
Understanding customer expectations.
Techniques for customer satisfaction.
Building long-term customer relationships.
Module 4
How to Redirect a Sale
Effective sales redirection strategies.
Techniques to influence purchase decisions.
Timing for successful sale closure.
Module 5
Internet Distribution Systems (IDS)
Overview of IDS.
Selecting the right distribution channels.
Managing IDS for optimal results.
Module 6
Functions of the Revenue Manager
Role of the Revenue Manager.
Strategies for online distribution management.
Tools for revenue optimization.
Module 7
Keys to Optimizing Online Sales
Best practices for online sales.
Techniques to boost online visibility.
Leveraging data for sales strategies.
Module 8
The Evolution of Online Reputation
Importance of online reputation.
Managing customer reviews.
Legal considerations in online reputation.
Module 9
Managing Online Reputation
Proactive reputation management.
Handling negative comments.
Strategies to improve customer experience.

WHO IS THIS PROGRAM DESIGNED FOR?

This online program is designed for professionals and managers eager to deepen their knowledge in tourism sector management and its integration into hospitality and destination management. Whether climbing the corporate ladder or embarking on an entrepreneurial journey in the tourism sector, having a solid grasp of management principles is crucial. This course offers a flexible, 100% online learning experience with engaging videos, insightful readings, practical exercises, and interactive materials. Through this comprehensive training, you’ll gain the skills needed to add significant value to your position or lead your business to success.

Meet our instructors

Núria Luzón
Núria Luzón

Coordinator of the Master's in Hotel and Hospitality Management, specializing in Hotel Management. CETT

Researcher in Tourism Accommodation and Catering, GRATiR Research Group.

Esther Velasco
Esther Velasco

PhD. Marketing

Esther Velasco holds a PhD in marketing and is the coordinator of the degree in digital business and innovation in tourism at CETT. As a professor of marketing and tourism, she specializes in cinematic tourism within the TURCiT research group. Esther's deep knowledge of digital marketing and tourism innovation equips students with the tools necessary to navigate the modern hospitality landscape.

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