Format

100% Online

Schedule

8 hours

Language

English, Spanish, French, Arabic, Chinese

Duration

4 weeks

Price

€0

Institution

IE University

Introduction to Tourism Management prepares you to navigate and innovate within the dynamic world of tourism. In today’s new tourism scenario, as tourists increasingly require real-time information and efficient processes, training has become essential to remain active and relevant in the industry. Guided by expert professors, you will learn about strategy, finance, digital marketing, operations, and digital transformation. The self-paced course structure offers flexibility, while practical exercises enhance your learning experience.

Important Information:

Applications open: Anytime
Priority deadline: Anytime

If you would like to enroll multiple users or need more information about this course, please contact us!

toa@ie.edu

What you'll learn

Understand competitive strategy and its impact on tourism.

Master financial accounting basics and their application in tourism.

Leverage big data to enhance customer experiences.

Implement effective operations management for sustainability.

Drive digital transformation and innovation in the tourism industry.

Utilize digital marketing tools to engage with today’s tourists.

Course content

Module 1

Introduction to Business Strategy in the Tourism and Travel Industry

Learn key strategic concepts such as competitive advantage and corporate strategy.

Develop and implement effective business strategies in tourism.

Module 2

Financial Accounting as a Business Language

Grasp basic financial accounting concepts and tools.

Interpret financial statements for informed business decisions.

Module 3

Digital Marketing in the Tourism and Travel Industry

Explore digital marketing tools and strategies for tourism.

Engage and attract digital tourists through personalized marketing.

Module 4

Introduction to Operations Management in the Tourism and Travel Industry

Understand operations management fundamentals and their impact on financial performance.

Learn sustainable practices for tourism operations.

Module 5

Introduction to Digital Transformation and Innovation in the Tourism and Travel Industry

Discover digital transformation’s role in enhancing customer experiences.

Explore innovative technologies in the tourism industry.

What our students say about us

Introduction to Tourism – Industry Management

The course benefit me personally by broadening my knowledge about tourism the more and also professionally increase my conduct towards humans.
Introduction to Tourism – Industry Management

Apart from travel. The course taught about marketing, entertainment, finances, cultural awareness and much more. These are all highly valuable skills that I can be transferred to other industries as well. And I gained it. As a Chief Concierge I have gained the high value of experience in customer service and marketing, which will come in handy when you’re helping others plan their dream vacations. With a business and tourism management course, I can work as a travel agent, a tour guide, a travel writer and many other great roles.
Introduction to Tourism – Industry Management

I am a bsuiness major, and going through all the topics helped strengthen my major’s core concepts and their impact on the practical world through various case studies and examples provided through-out the course.
Introduction to Tourism – Industry Management

The content of the course was innovative, updated and informative. The sequence of lectures was good. It was designed according to the new trends and opportunities in tourism industry. The course benefitted me both personally and professionally. It helped me in both aspects including personal growth, skills development, career advancement, networking opportunities, adaptability, and staying current with tourism industry developments. It helped me in expanding my knowledge, acquiring new skills, advancing my career, and investing in education through online learning will yield significant returns in the long run in my professional career.
Introduction to Tourism – Industry Management

The most valuable aspects of the Introduction to Tourism Industry Management course was gaining a comprehensive understanding of the various management principles and strategies specific to the tourism industry. The course equipped me with the necessary knowledge and skills to effectively manage and lead within the dynamic and competitive tourism industry.
Introduction to Tourism – Industry Management

Opened new avenues for learning and teaching and provided a new insight to look at things from a different and global point of view.
Introduction to Tourism – Industry Management

The Course content was very easy to understand, the videos and tests were very good. It benefitted me professionally in Understanding, Application and Motivation in the Industry.

WHO IS THIS PROGRAM DESIGNED FOR?

This course is ideal for professionals and individuals aiming to expand their knowledge of tourism industry management. Whether you’re growing in your current role, undertaking an entrepreneurial venture in the tourism sector, or seeking to enhance your management skills, this course will help you boost your professional profile. The 100% online course features short videos with professors, readings, exercises, and assignments in each module, providing a flexible and comprehensive learning experience. You will gain insights into strategy, finance, digital marketing, operations, and digital transformation, equipping you to add value in your position or lead your business effectively.

Meet our instructors

Alvaro Carrillo de Albornoz

Professor of Strategy

Álvaro Carrillo de Albornoz is an executive with extensive experience in innovation management and strategic projects in the energy and tourism sectors. He currently serves as the Managing Director at Instituto Tecnológico Hotelero (ITH).

Kevin Sigliano

Professor of Marketing

A managing partner at Good Rebels, and a professor at IE Business School. He has over 15 years of experience working in management consulting firms, including PWC Consulting and IBM BCS. As an entrepreneur, Kevin has launched numerous startups; over the last 10 years, he has been involved in the international development of smart cities and the digital signage company, Admira.com.

Virginia Bombín

Professor of Finance

She is a Finance Professor at both IE Business School and Financial Times IE Corporate Learning Alliance. She also enjoys participating in business projects leading the financial planning as well as assessing the financial well-being of companies.

Luis Solís

Professor of Operations Management

He holds a PhD in Manufacturing Management and Engineering, University of Toledo, Ohio (USA). He has gained a number of teaching awards and is welcomed as a visiting professor at universities in countries such as Mexico, Belgium, France, China, Colombia, Guatemala, El Salvador, Costa Rica, Nicaragua, Spain and the US.

Konstantina Valogianni

Professor of Innovation&Technologies

She is a Professor in Information Systems at IE Business School - IE University. She is teaching graduate level courses related to Technology and Innovation, as well as Digital Transformation. Prof. Valogianni holds a PhD in Information Systems from Rotterdam School of Management, during which she specialized in designing machine learning algorithms for sustainability, and specifically electric vehicle charging. She is the recipient of several impact awards and EU grants for her work in designing machine learning algorithms. Her work has appeared in journals and conference proceedings.

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Introduction to Tourism – Industry Management

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Important Information:

What you'll learn

Course content

What our students say about us

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

WHO IS THIS PROGRAM DESIGNED FOR?

Meet our instructors

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