格式

100% Online

时间安排

8 hours

语言

英语, 西班牙语, 法语, 阿拉伯, 中文

时长

4 weeks

价格

€0

机构

IE University

Introduction to Tourism Management prepares you to navigate and innovate within the dynamic world of tourism. In today’s new tourism scenario, as tourists increasingly require real-time information and efficient processes, training has become essential to remain active and relevant in the industry. Guided by expert professors, you will learn about strategy, finance, digital marketing, operations, and digital transformation. The self-paced course structure offers flexibility, while practical exercises enhance your learning experience.

重要信息：

申请开始：Anytime
优先截止日期： Anytime

如果您想为多个用户注册，或需要了解有关本课程的详细信息，请联系我们！

toa@ie.edu

您将学到的内容

Understand competitive strategy and its impact on tourism.

Master financial accounting basics and their application in tourism.

Leverage big data to enhance customer experiences.

Implement effective operations management for sustainability.

Drive digital transformation and innovation in the tourism industry.

Utilize digital marketing tools to engage with today’s tourists.

课程内容

Module 1

Introduction to Business Strategy in the Tourism and Travel Industry

Learn key strategic concepts such as competitive advantage and corporate strategy.

Develop and implement effective business strategies in tourism.

Module 2

Financial Accounting as a Business Language

Grasp basic financial accounting concepts and tools.

Interpret financial statements for informed business decisions.

Module 3

Digital Marketing in the Tourism and Travel Industry

Explore digital marketing tools and strategies for tourism.

Engage and attract digital tourists through personalized marketing.

Module 4

Introduction to Operations Management in the Tourism and Travel Industry

Understand operations management fundamentals and their impact on financial performance.

Learn sustainable practices for tourism operations.

Module 5

Introduction to Digital Transformation and Innovation in the Tourism and Travel Industry

Discover digital transformation’s role in enhancing customer experiences.

Explore innovative technologies in the tourism industry.

学生眼中的我们

Introduction to Tourism – Industry Management

The course benefit me personally by broadening my knowledge about tourism the more and also professionally increase my conduct towards humans.
Introduction to Tourism – Industry Management

Apart from travel. The course taught about marketing, entertainment, finances, cultural awareness and much more. These are all highly valuable skills that I can be transferred to other industries as well. And I gained it. As a Chief Concierge I have gained the high value of experience in customer service and marketing, which will come in handy when you’re helping others plan their dream vacations. With a business and tourism management course, I can work as a travel agent, a tour guide, a travel writer and many other great roles.
Introduction to Tourism – Industry Management

I am a bsuiness major, and going through all the topics helped strengthen my major’s core concepts and their impact on the practical world through various case studies and examples provided through-out the course.
Introduction to Tourism – Industry Management

The content of the course was innovative, updated and informative. The sequence of lectures was good. It was designed according to the new trends and opportunities in tourism industry. The course benefitted me both personally and professionally. It helped me in both aspects including personal growth, skills development, career advancement, networking opportunities, adaptability, and staying current with tourism industry developments. It helped me in expanding my knowledge, acquiring new skills, advancing my career, and investing in education through online learning will yield significant returns in the long run in my professional career.
Introduction to Tourism – Industry Management

The most valuable aspects of the Introduction to Tourism Industry Management course was gaining a comprehensive understanding of the various management principles and strategies specific to the tourism industry. The course equipped me with the necessary knowledge and skills to effectively manage and lead within the dynamic and competitive tourism industry.
Introduction to Tourism – Industry Management

Opened new avenues for learning and teaching and provided a new insight to look at things from a different and global point of view.

WHO IS THIS PROGRAM DESIGNED FOR?

This course is ideal for professionals and individuals aiming to expand their knowledge of tourism industry management. Whether you’re growing in your current role, undertaking an entrepreneurial venture in the tourism sector, or seeking to enhance your management skills, this course will help you boost your professional profile. The 100% online course features short videos with professors, readings, exercises, and assignments in each module, providing a flexible and comprehensive learning experience. You will gain insights into strategy, finance, digital marketing, operations, and digital transformation, equipping you to add value in your position or lead your business effectively.

了解我们的讲师

阿尔瓦罗·卡里略·德·阿尔博诺斯（Álvaro Carrillo de Albornoz）

战略学教授

阿尔瓦罗·卡里略·德·阿尔博诺斯（Álvaro Carrillo de Albornoz）是一名在能源和旅游行业的创新管理和战略项目方面拥有丰富经验的高管。他目前担任 Instituto Tecnológico Hotelero（ITH）的总经理。

维吉尼亚·博姆宾

金融学教授

维吉尼亚·博姆宾（Virginia Bombín）在 IE 商学院和《金融时报》| IE 企业学习联盟（ Financial Times | IE Corporate Learning Alliance）任教。她擅长财务规划和公司财务健康状况评估，她参与过各种商业项目。

康斯坦丁娜·瓦洛吉安尼

创新与技术教授

康斯坦丁娜·瓦洛吉安尼（Konstantina Valogianni）是 IE 商学院的信息系统教授。她教授技术与创新以及数字化转型方面的研究生课程。她拥有鹿特丹管理学院信息系统博士学位，专门研究可持续发展的机器学习算法，尤其是电动汽车充电方面的算法。她的创新成果曾多次获得影响力奖和欧盟资助，并发布在各种期刊和会议上。

凯文·西利亚诺（Kevin Sigliano）

市场营销教授

凯文·西利亚诺（Kevin Sigliano）是 Good Rebels 的管理合伙人，也是 IE 商学院的教授。他曾在普华永道咨询公司（PwC Consulting）和 IBM 商业咨询服务公司（IBM Business Consulting Services）等从事管理咨询工作超过 15 年，创办过多家初创企业，并在与创新公司 Admira 合作开发智能城市数字标牌系统方面发挥了关键作用。

路易斯·索利斯（Luis Solís）

运营管理教授

路易斯·索利斯（Luis Solís）拥有俄亥俄州托莱多大学的制造管理与工程博士学位。他拥有 40 多年的教学经验，曾多次获得教学奖项，并在全球多所大学担任客座教授，将他的专业知识分享至墨西哥、比利时、法国、中国、哥伦比亚、危地马拉、萨尔瓦多、哥斯达黎加、尼加拉瓜、西班牙、中东和美国。

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Introduction to Tourism – Industry Management

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重要信息：

您将学到的内容

课程内容

学生眼中的我们

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

Introduction to Tourism – Industry Management

WHO IS THIS PROGRAM DESIGNED FOR?

了解我们的讲师

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